Mastering Modern Marketing
Sinopsis: Mastering Modern Marketing and Design: Strategies for Success in Digital and Print Media by Jim Stephens is a comprehensive guide designed for professionals navigating modern marketing landscapes. The book focuses on crafting effective marketing strategies that work in both digital and print formats, making it a versatile tool for business owners, marketers, and designers alike.
Key topics include leveraging testimonials, publicizing corporate events, and designing impactful logos that effectively represent brands without overwhelming the design space. The book also emphasizes the importance of mastering both web and print design, offering strategies to ensure high-quality results across mediums. It further provides guidance on creating compelling headlines, flyers, and other promotional materials, along with tips on concise copywriting and the use of visuals to engage audiences.
Penerbit: PT. Star Digital Publishing
